The East meets West culture swirl is alive in full swing and Sean Miyashiro’s 88Rising is on the forefront of the movement. Sean’s team has become one of the most innovative content creators on the planet and their company is one of the most intriguing in entertainment and media today.
They released this culture clashing song and video earlier this week featuring three of their own artists, alongside rap standout Trippie Redd and electronic artist Baauer.
Since his viral sensation Harlem Shake, Bauuer has been on a journey to find new sounds that inspire him across the globe as chronicled by this Red Bull documentary released back in 2014.
Joji, the former digital comedic personality turned recording artist, actually created the original Harlem Shake fan video that spawned the viral phenomenon as we know it. Now, they are featured on this track together.
Hip-Hop rose to mainstream prominence last year in China on the back of a singing competition, the Rap of China. The show garnered 2.7B views on iQiyi, a video application in China founded by Baidu, the largest search engine platform in the country, and Providence Equity Partners.
For reference, iQiyi has over 500MM monthly active users compared to Netflix’s just over 100MM streaming subscribers as in Q3 of last year.
Following the success of the show, there have been several recent censorship laws and issues emerging these past few weeks in China encouraging artists to clean up their lyrics and banning artists who have tattoos. In past years, individual songs would be removed from the internet in China for their vulgarity. This time around, entire artist catalogs have been removed.
It’s important for cultural leaders such as 88Rising and their artists to continue bridging the east and west as they provide a voice to the movement’s future.