At TH3RD BRAIN, we are immensely grateful for the artists we get to work with every day. Success breeds new opportunities, but it can be challenging at times to determine if a new artist is the right fit for us.
We are subscribers of Warren Buffett’s slot mentality:
“I could improve your ultimate financial welfare by giving you a ticket with only 20 slots in it so that you had 20 punches — representing all the investments that you got to make in a lifetime. And once you’d punched through the card, you couldn’t make anymore investments at all. Under those rules, you’d really think carefully about what you did and you’d be forced to load up on what you’d really thought about. So you’d do so much better.”
In order to make sure our punches count, we have defined our criteria for how to be selective in our pursuit of partnering with generational talent.
Working with artists in the capacity we do is a substantial commitment on both ends.
It’s critical for us to fully understand an artist’s vision before embarking on the journey together. It’s also important the artist understands our mission – we are committed to creating together with our artists in a way that inspires others to accomplish their dreams.
Here are the most important qualities we look for in the artists we choose to work with –
1. A unique talent or sound the world will want to hear. Further, we must believe we are the best team to scale their talent and can prove it through a diligent planning process.
2. An already demonstrated ability to build a digital fan base, sell concert tickets, and or garner attention in a measurable way.
3. Consistent motivation, delivery, and dedication to excellence across all aspects of their career. From making music, to creating the art surrounding it, performing, and communicating with their fans, they settle for nothing less than greatness.
4. Commitment to creative growth, honest communication, and making an impact. They enjoy sharing their gift with the world, as well as contributing their art to other artists’ careers and the creative community as a whole.
5. The sauce. The “it” factor. The thing we can’t define, but can’t live without.
We only sign artists with visions large enough to stand the test of time. The ones who are prepared to become the best and biggest in the world and possess the work ethic to back it up. These artists are few and far between! While we are always expanding, by being selective, our growth happens at a healthy rate.
P.S. Our Head of A&R, Dan Helfrich, wonders where Warren Buffett’s habit of eating a Sausage Egg McMuffin everyday fits into his 20 slot mentality 🙂