Seth Godin’s blog reminded me today that in order to be heard, you have to speak clearly.

If you want others to listen to you, there’s something else you have to do too. It’s one of the greatest secrets of life… You have to listen.

God gave us two ears and one mouth for a reason.

Whether you’re trying to make friends or close a business deal, being a great listener is key to success.

If you want to achieve, you must tune in to others’ favorite radio station – WII FM – What’s In It For Me?

Some people may not think this is appropriate to talk about, but as human beings, this station is our default natural instinct. We are curious about how situations, offers, and possibilities will impact us, and that’s okay.

When you talk first in any situation, you run the risk of not giving the other person the chance to explain what is important to them.

Furthermore, it’s impossible to learn when you’re talking because you already know what’s going to come out of your mouth. When you truly listen, you are tapping into the wide knowledge base of whoever is in front of you.

It is pretty standard when making pitch decks to talk all about yourself or your company, what you are going to do, and then at the end, to mention what is valuable to the other party.

Flip the order of the deck and this type of thinking on its head.

While it may not feel natural at first, you can always start with what’s in it for the receiving party, then what you’re going to do to make sure it happens, and lastly why you’re the best to do it.

In order to know what’s important to the other person, you must carefully listen to them first. When you’re both listening to their radio station, your frequencies will align.

More than shifting the way you create a deck, the choice to listen is a paradigm shift that can change your life. This lesson isn’t about pretending to listen or simply letting the other person talk first, it’s about actively listening and being genuinely interested in what the other person has to say.

With all of the chaos going on in the world, imagine if we all listen to each other a bit more… Our perspectives will grow along with our empathy. With a greater understanding of each other, we will become more trusting, more loving, and more capable of making our world a better place together.

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