Last year, our head of A&R Dan Helfrich heard Big Data on Alt Nation and had the idea to connect him and NoMBe to see what they could create together. The end result is Drama, an alternative juggernaut released this past week.
Alongside the single was the announcement of NoMBe’s debut album – They Might’ve Even Loved Me – which comes out March 23 on TH3RD BRAIN Records. As i-D wrote, NoMBe’s debut “is a salute to the women in his life.”
NoMBe is the ultimate genre bender and defines his sound as Electric Soul. He graduated from the inaugural 3B Accelerator program in the fall of 2016. We released 12 singles last year – one per month. This consistency took immense coordination and flexibility on both sides. It is very exciting to see the results of our collective hard work and Noah’s distinct sound.
Considering the NoMBe project is completely independent, the support we received from our partners on this release was overwhelming. Here are some of the best early wins –
As Sirius was the birthplace of the idea for the collaboration so it only made sense the record premiered on Alt Nation’s Advanced Placement. Last year, Sirius took a giant leap of faith of NoMBe by adding multiple records at CHILL and having NoMBe’s “Freak Like Me” as the inaugural Critical Cut at Alt Nation.
NoMBe topped Spotify’s global viral charts before we ever started working together. Now, just over two years later, Drama found its way into a plethora of the platform’s top playlists, including New Music Friday. Spotify’s editorial team championed the concept of putting out lots of music since day one and today, they generously gave NoMBe their homepage takeover!
Apple included it in their Beats of the Week and Weekend Worthy. Amazon has it in The Twenty and Best of the Month.
Time Magazine says Drama is one of the 5 songs you need to listen to this week.
If you’re in LA, you can come see NoMBe and his rocking female band next week at CRSSD in San Diego. We’re also doing Live Nation’s Ones to Watch concert series on March 7 – Consider this your invite and feel free to contact me directly if you’d like to attend.
He’s been called “an icon in the making,” “a nuanced production prodigy,” and he performs with three of the most talented women in Los Angeles. Pharrell is a fan, and he also happens to be the godson of R&B legend Chaka Khan, aka The Queen of Funk. He’s a feminist and an ally to the #metoo movement, and all 18 tracks on his debut album (out March 23) are dedicated to the powerful women who have shaped his life. If you’re not already a fan of 26-year-old German musician NoMBe, then now’s the time to become one.
Nick Fulton at i-D Magazine