I love artists who find ways to build immensely engaged followings completely on their own.

Elise Trouw is one of those artists.

Her unique production and jamming skills led the below video to blow up on social media and resulted in her appearing on Jimmy Kimmel before she even had a manager (she recently signed to Vector).

There are more ways than ever to attempt to grow a following as a recording artist. However, is there a better way for an artist to introduce themselves to the world than through uniquely differentiated, entertaining, and shareable video content?

I don’t think so, which is why I’m sharing Elise and her video with over 15 million views (on facebook alone!) with you today.


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