I love Coachella because it provides acts with the platform to create moments. As the first festival of the season, it sets the stage for the rest of the summer.
It’s a big honor to play the festival. It’s also an opportunity.
As managers, it’s our job to support our acts to create moments worthy of being shared by fans that last beyond the performance and propel our artist’s career forward.
Two years ago at Coachella, Gallant brought out his idol Seal to join him on stage. Billboard called it the top moment of the entire festival.
Multiple TH3RD BRAIN artists will be “creating” moments at this year’s festival so keep your eyes and ears out!