We solve problems and analyze solutions from our perspective.

For example, if an album campaign goes great, the success is because of the records… If you ask the A&R guy. If you ask the artist, it’s because of the art… It’s because of the marketing if you ask the marketer and so on. The same applies in reverse if the campaign went poorly.

According to Mark Twain, “To a man with a hammer, everything looks like a nail.”

We see things from the perspective of the glasses in front of our eyes.

To become a well rounded leader, one must learn a general awareness of multiple expertises and surround him or herself with trusted experts in areas he or she may be weak.

You are defined for what you do best, so it makes sense to focus on your natural expertise as long as you are aware of the shortfalls in always viewing from the seat of your strength.

In the Art of Thinking Clearly, Rolf Dobelli claims our brain operates more like a swiss army knife than a computer.

Similar to pocketknives, our brains are limited in their functionality. We reach for the knowledge we already have, rather than creating from infinite possibilities. The problem is there is always more we don’t know, then we do know.

When we allow others to share their perspectives, listen openly, and adopt them, we tap into the Th3RD BRAIN (1+1=3). As we create together, we expand the range of what is possible.

Next time somebody is selling you on an idea, rather than take it with a grain of salt, you can evaluate it from angles outside of your or his/her perspective to uncover its true chance of success.

While I got my school of hard knocks degree as a recording artist and my bachelors degree in entrepreneurship, I am at heart a marketer, so therefore, ironically in line with the sentiment of today’s post, I leave you with this two part quote from Peter Thiel –

The engineer’s grail is a product great enough that “it sells itself”. It’s better to think of distribution as something essential to the design of your product. If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business — no matter how good the product. 

 

Poor sales rather than bad product is the most common cause of failure.”

 

Leave a Reply