The extra mile is a road less traveled. It distinguishes successful people from unsuccessful people.

Here are two examples –

1. John Paul DeJoria, founder of Paul Mitchell and Patron –

“What I learned selling encyclopedias… You knock on 50 doors they’re closed in your face. You’re just as enthusiastic on door #51 as you were on the first 50 doors which closed in your face.

In other words, you do what normal people wouldn’t do. Successful people do all the things unsuccessful people don’t want to do.” 

2. Steve Rifkind, the man who optimized the street team, signed Wu Tang Clan to his LOUD Records label in 1993, and now consults for Kanye West and Island Def Jam –

In the Big Payback (the most comprehensive hip-hop chronicle), they describe Steve and his business partner’s come-up regimen upon losing Interscope as a street team client as follows –

“Every morning, the two of them left the house at seven a.m., stopped for coffee, and made it to the office by eight–an unheard-of arrival time for most music-industry types on the West Coast, but essential for Rifkind’s East Coast contacts. They would work until the sun fell, and before they left the office, Rifkind would diligently make his call list for the next day.”

If order to be successful, you have to be willing to go where unsuccessful people are not willing to go.

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