In an age characterized by the death of the blog and the rise of social influence, artist collaborations are the essential way to reach new audiences.
Every week, our company gets dozens of inquiries in regard to features and remixes from our artists.
Here’s an example of one we got yesterday:
SUBJECT: Feature Thutmose
Looking to get a feature from Thutmose, how much you guys charge? We are working on a tight budget so if you like my guy I’m managing maybe we could trade features? Lmk if we can set something up!
Yes, his name was Jake. ha! 🙂
When I look back at the most successful remixes and features we have secured on behalf of our artists, they have all come from in-person meetings or phone calls, not cold emails.
Artist to artist is always the best if it can happen that way. But if the process needs to start with management or label, I believe the personal touch is imperative to planting the seed – It’s difficult to feel passion from a cold email or even a text message.
However, if you are going to send an email to us or anybody else in the industry, there are a few things you must include: who the artist is, what’s their story (in one sentence), and why does this collab make sense. In other words, what is in it for us? Remember, everybody listens to their own radio station in representing their artist.