I’m not that active on social media, but the other day, I posted a photo from backstage of the sold out Got7 show at the Forum and said:

Shortly thereafter, I received an email asking how I believe K-Pop artists treat their fans differently, and how those actions build community and business.

There is nobody better to answer that question than JYP Entertainment’s founder, recording artist and reality TV star, J.Y. Park.

He started his company over 20 years ago and recently spoke to potential investors on their plans for continued growth. Earlier this year, JYP surpassed YG to become the second largest K-Pop enterprise in the world.

The talk below paves the way for the future of JYP and K-Pop’s growing international influence – It is a must watch for those interested in raising the bar for music industry 2.0. Meet JYP 2.0:

 

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