A couple weeks ago, I received the email at the bottom of this post from a former intern.
We have a few values I strive to hold very true here at 3B – One is to create together – Another is to create moments. Great moments often result from having the vision for moonshots in the first place.
I believe moonshot marketing is a theory that can both be taught and practiced.
It may come more natural to some than others, but in its simplest form:
What is it you’re striving for that when successful will change everything as you know it?
As JJ put effortlessly below:
those moments that make up 1% of your total efforts or work load, but can attribute to 99% of your growth and impact in a certain period of time. I believe that today I have achieved my first one.
Wins in the modern music business are typically the result of lots of singles and doubles, not necessarily home runs. Nonetheless, it’s the big ideas that aim for the moon, the ones the fans will talk about and share that are paving the way for hit records and viral movements.
So what does your act need and how are you going to make it happen for them?