Last week Instagram rolled out a third party integration with Spotify via Stories.
Today, a potential leaked code discovered by TechCrunch has potentially revealed instagram’s next big step in music: the ability to soundtrack stories with music via “music stickers”.
Major label and publishing champions, such as Evan Lamberg (happy birthday brother!) at UMPG, were instrumental in closing groundbreaking deals with facebook – With this new feature emerging, the effects of those deals may be a sharp increase in UGC and virality for the music industry on instagram.
Imagine easily being able to choose any song you want as the backdrop for your story – This functionality is surely to be embraced by users and artists alike.
With the right soaring strings, the everyday becomes epic. With the perfect hip-hop beat, a standard scene gains swagger. And with the hottest new dance hook, anywhere can be a party. Instagram has spent the past few years building all conceivable forms of visual flare to embellish your photos and videos. But it’s audio that could be the next dimension of Stories. -Techcrunch