Life is like a nightclub. It has three doors…

There is the front door where 99% of people try to enter.

There is the VIP door for the 1% – The privileged… The connected.

But what they don’t tell you in school is there is always a third door.

Whether it’s the back alley door you pound on 100x… Or the window through the kitchen… It’s always there.

My friend, 25-year-old Alex Banayan, coined this brilliant analogy – He spent the last seven years interviewing the world’s most successful people to learn about how they “made it”.

The one thing they all had in common: They found the third door. 

From stalking Tim Ferris, Warren Buffet, and Larry King to masterminding Lady Gaga’s SXSW keynote address to sitting down with Bill Gates one-on-one in his office, Alex’s trials and triumphs as a “young twenty-something on a mission” is his own third door story… And it’s brilliant.

My team members have officially stolen all my copies as they desire to spread the third door message with the world.

As Alex says in his recent interview with Larry King, here’s why the third door message is so important –

“You can give somebody all the best tools and knowledge in the world, and their life can still feel stuck… but if you change what somebody believes is possible, they’ll never be the same.”

Alex’s book – The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers – came out today. It is the first time I have ever written about a book as a tool, but “the third door” is certainly a tool we all need in our toolbox… You just have to find it first and reading Alex’s book is the place to start.

Regardless of where you are at in your career, this will be one of the most exciting books you will read this year.

Leave a Reply