Yesterday, Bob Lefsetz wrote:
You used to be able to go viral, now you cannot do it alone. You need to float on the coattails of those who already have a fan base or the people who run the game to begin with. Sure, there are exceptions, but expect fewer and fewer.
It’s so true… Who makes it these days without a significant artist co-sign? It happens, but it’s rare. And it’s about to happen to Ava Max.