How do you teach, quantify, and maximize the possibility for virality?
Here’s the best I’ve come up with…
Degree of Virality =
The unique way(s) a artist, story, or activation is differentiated X a targetable audience ready to engage or be entertained by the differentiation X the degree of shareability the content (usually video, sometimes song or photo) has
How do you guide the activation(s) to establish interest for the artist’s career long-term?
As far as the degree of shareability factor is concerned, Miles Evert from our team believes it stems from the emotional elements of the content – is it heartfelt, happy, funny, controversial, etc.?
Is the content shareable enough to spread the story and capitalize on the artist’s differences in a way that propels interest in their career and their art?