When artists are on the rise, they are often told many things they have to do in order to achieve success. There is a difference between telling the artist vs. getting them to actually understand.
Without years of experience in the industry, newer artists rely on their instincts to guide their path. At times, these instincts can be vital to taking the path most natural for the artist, but other times, the artist may be willing to make a different decision if they understand the entire framework of possibilities.
Artists of all sizes can always benefit from more time spent breaking down the why to guiding key business decisions.
In my own experience, I’ve seen major artists (and even myself as a manager) reject opportunities while a record or act is breaking that we would have loved to have available to us years later… But in the moment, we didn’t understand the why.
There has been such a focus on artist mental health (and education) recently.
Much of it is centered on when things go wrong for artists, understanding why they went wrong, and how to deal when things are headed there.
But there is another side too… One that is focused on setting up the artist to win by educating them in as many ways as possible… To provide them the mental framework to confidently make the decisions needed to succeed… And to establish enough trust with them to the point they empower you, their team, to make decisions for them.
It’s possible to tell an artist to do something the first time… But the relationship will only be sustainable if they understand why they are doing it and will naturally make that decision next time.
When an artist truly understands why they or their business are doing specific things, the artist and their team are aligned to create together.
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.