Of all the Tool Tuesdays I share, I rarely recommend more emails 😉

However, for the past few years, I’ve been able to stay in touch with emerging trends via the Cassandra Daily.

The Cassandra Daily researches the way youth culture engages with brands and reports on their findings by revealing a different trend each day, alongside three examples of how brands, both established and up-and-coming, are activating and capitalizing around it.

The actual Cassandra Report costs tens of thousands of dollars (targeted to Fortune 500 brands)… I believe there is a conference too. I was able to get my hand on the report once when the company was owned by CAA and found it incredibly enlightening. However, now, I’m grateful for their free daily insight.

Over the years, I’ve learned about everything from apparel brands using plant based dye to furniture and clothing rental services to digital festivals to alcohol filled ornaments to rage rooms.

At our core, millennials and Gen Z are more interested in brands catering to their values than the “American Dream”. Cassandra Daily reminds me of that every day and occasionally will lead me to discovering a product or breakthrough marketing idea I can apply to my artists.

For those less interested in another email, they also have a podcast.

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