Music vs. Sports Sponsorship

Here are specific facts on yesterday’s topic of music vs. sports brand deals by industry. US Marketers spend 10x more on sports than music – 16.3B vs. 1.5B to be exact! 59% of Americans consider themselves sports fans, whereas 91% of Americans according to Nielsen listen to music for over 24 hours each week! The...
Jake
Jake Udell
on October 19, 2018

Music Brand Sponsorships

Got a sneaker deal and I ain’t break a sweat. -Drake Earlier today I had the pleasure of speaking at WORLDZ with Krewella and Jesse K from NUE on what it takes to create a rockstar business plan. Jesse is a cultural marketing expert with deep roots in music. In terms of brand sponsorship...
Jake
Jake Udell
on October 19, 2018

Storytelling

Today at WORLDZ I got to witness two of the greatest storytellers – recording artist Mike Posner and author Alex Banayan – share their secrets. They walked through the three steps to a successful story – 1/Focusing on the Origin It’s important to understand the starting point – The root of the story must pull...
Jake
Jake Udell
on October 17, 2018

Tool Tuesday: Atomic Habits

There are so many incredible apps for creating and tracking habits, including Habit Bull, Streaks, and even Spar, where you can compete with your friends on who can keep their word in order to win prizes. Recording artist Kehlani is even launching one by the name of Flora, where she will be a co-founder. I...
Jake
Jake Udell
on October 16, 2018

A Different Take

My father came from nothing. I grew up watching him build a business employing 200 people at its peak. He began selling life insurance on the internet as it was still being sold predominantly door-to-door back in the late 90’s. In my house, hard work was a privilege and an honor. It gave meaning...
Jake
Jake Udell
on October 15, 2018

Song Sunday: Garden State Soundtrack

It’s not one song, but the whole album… It may be the best soundtrack ever created. In my opinion, this is still the pinnacle for indie music in the new millennium. I’m always fascinated by the way music travels across the globe. As my honeymoon travels come to an end, it was such an honor...
Jake
Jake Udell
on October 14, 2018

Racism

Similar to how time is an illusion, so is race. We all have a distinct skin color, but the way skin color is perceived depends on what part of the world you reside. In Thailand, there are billboards throughout Bangkok advertising skin whitening solutions, whereas in the US, it’s considered a luxury to have...
Jake
Jake Udell
on October 13, 2018

Michael Jackson x Law of Attraction

Ever since reading Joe Vitale’s the Attractor Factor in high school, I could quantify the magic happening in my life. It usually stemmed from a deep rooted vision. The general principle of we become what we think about is the foundation behind the law of attraction philosophy. In Michael Jackson Inc.: The Rise, Fall,...
Jake
Jake Udell
on October 12, 2018

Sync Agents

One type of independent contractor not mentioned in the post earlier this week is sync agents. Sync agents, not to be confused with music supervisors, are responsible for procuring syncs on behalf of artists they represent. Our company has had an exciting year with sync placements! From commercials with Apple to the EA Fifa...
Jake
Jake Udell
on October 11, 2018

Sight

When you remove sight, you remove the thing that causes you to compromise. At times, we think we’re supposed to act a certain way because we witness our surroundings and seek to please them. If you stay present and instead focus on making decisions from inside, over time you can remove reaction and replace...
Jake
Jake Udell
on October 10, 2018
Join the Newsletter!
Please enter all required fields
Correct invalid entries