Data is defining the evolution of the music industry. With so much of it everywhere, what really matters? Here are what I believe to be the most important metrics for an artist and their teams to pay attention to over time: Amount of tickets sold # of streams and monthly listeners Instagram followers and...

The future of developing brands is not broadcasting. It is narrowcasting. I first heard this term in a Bob Lefsetz letter a couple weeks ago – Broadcasting is passe, just look at TV ratings, you’re narrowcasting. This is a powerful change in ideology. Most recording artists want to reach broad, large audiences. In past...

It’s not a song this week, but a show. I’m not sure how many people have heard of or watched this six part documentary series on Netflix. I am by no means an early adopter of Wild Wild Country. I don’t typically watch TV, but this weekend Rachel and I had rare time to...

Feedback makes us better – Being open to feedback can create symbiosis. How we choose to deal with feedback determines whether others are comfortable, or even inspired, to give it to us or not. When we receive constructive criticism, its human nature to defend ourselves. However, once we push past this animalistic instinct, we can...

Following his critically acclaimed release of Gentleman earlier this week, Gallant did two underplays this week to debut new music – one at Public Arts in Manhattan and another at National Sawdust in Brooklyn. We have another underplay set-up in LA on April 17 at the Masonic Lodge at the Hollywood Forever Cemetery. An...

It’s all about the people… Many of us have found ourselves in a situation where we decide to work with a company and then our point person is let go or quits. It can be difficult, especially when the person was doing a great job for the artist’s project, and was the reason we...

Yesterday, my friend Russell Markus let me know how important it was that I shared my update about Grace. In his own words: “I see us all as these airplanes moving fast. And often times observers and peers see our planes moving forward, but never recognize the turbulence. Turbulence that ALL planes experience during each...

I sent out the Best Self Journal as holiday gifts last year. I am a big fan of writing down daily execution. I plan the day the night before and love using the Best Self Journal for this process. The journal enables you to plan day by day, week by week across a 13...

In response to my post last week about Good, Fast, Cheap, I received a response from Alonso Villagomez of the AoaM community stating – Creatives still have a hard time translating the value of their work to “outsiders.” And “outsiders” have a hard time understanding the hard work that’s involved in creative endeavors.  I...

My friends over at Active Theory built an amazing online activation around Tycho’s song “Awake”. As the song plays you can move your mouse as you encounter digital mountains whose tops begin to fill with snow as the day becomes a sunset and then night. As the song progresses with the visuals, your mouse...