The word. While originally meant to signify males, we’ve used it for the last 100 years… To describe “just about anyone” (according to the Atlantic). Is “guys” acceptable? Or exclusive? Well, that’s not up to you, but your audience. Sure, many people don’t have any problem with it, but some do. So is it...

How do you teach, quantify, and maximize the possibility for virality?  Here’s the best I’ve come up with… Degree of Virality = The unique way(s) a artist, story, or activation is differentiated X a targetable audience ready to engage or be entertained by the differentiation X the degree of shareability the content (usually video, sometimes song or photo) has...

Have you ever come across an article on a site and then can’t find it later? You search on Google and it’s nowhere to be found… Or what a site that doesn’t have great search functionality? Or in artofamanager’s case, any search functionality at all 😉 I’ve found it difficult at times to search...

When artists are on the rise, they are often told many things they have to do in order to achieve success. There is a difference between telling the artist vs. getting them to actually understand. Without years of experience in the industry, newer artists rely on their instincts to guide their path. At times,...

I sent out signed copies of the Third Door book as my holiday gift at the end of last year. Today, I received a letter in the mail thanking me for it – It was probably the tenth note I’ve received of this nature. When I send out a gift, I definitely do not expect...

I started my first business at the age of 13, and have only had one “normal” job in my entire life. I was working for my Dad, who runs a life insurance brokerage firm called AccuQuote. I was in a call center where our job was to call leads and get them transferred over...

Service is the app that gets you paid whenever your flight is delayed or canceled. You connect your email and it automatically knows all your flights. From there, if your flight is delayed or even takes off late, it automatically generates a claim on your behalf. This requires nothing from your end, except deleting...

Earlier this week, I wrote a post titled “What’s Your Jump?” inspired by Yes Theory’s brilliant campaign to get their fans to run around the world together in order to seek discomfort and in the process find their greatest truth… In other words, what do you dare to achieve? After watching Alex Honnold climb El Capitan...

Despite tracking my reading diligently, I forgot to add one of my favorite books I read to my 2018 books list – Never Split the Difference. However, there was another title I consciously left off: We’re Pregnant! The First Time Dad’s Pregnancy Handbook. Over the weekend, Rachel and I were finally ready to announce...

The best things in life are on the other side of your comfort zone. This is the motto of Yes Theory. You may have heard of them… Or maybe not. But you’ve definitely seen their activations from Justin Bieber’s fake burrito photo to challenging Will Smith to bungee jump out of a helicopter for his...