The best things in life are on the other side of your comfort zone. This is the motto of Yes Theory. You may have heard of them… Or maybe not. But you’ve definitely seen their activations from Justin Bieber’s fake burrito photo to challenging Will Smith to bungee jump out of a helicopter for his...

Mixmax is an email plug-in I really like used by most of us at TH3RD BRAIN. We originally purchased the Mixmax $9 per month subscription per user for its snooze functionality, but now Gmail has a built-in snooze button. Back in February of last year, I wrote: If you don’t have snoozing set-up on your...

All producers and writer agreements technically should be executed before a project is released. The reality is this doesn’t always happen. In fact, some projects get released before even one agreement has been completed. In this scenario, I have always assumed the the producer has leverage for the eventual deal – Since the track...

Exactly two weeks ago, JYP Entertainment officially launched their newest act, a girl group by the name of ITZY. Their debut music video for “Dalla Dalla” set the record for most viewed K-Pop debut video in the first 12 hours with over 5MM views. To clarify, this was the group’s first release ever. Sandwiched between...

I’m such a big fan of the way Union Square Ventures shares information… In fact, getting to read Fred Wilson’s AVC every day is what inspired this blog. My wife Rachel Springate follows his partner Rebecca Kaden, and apparently I need to as well after her latest post. It starts like this… If the...

If you market artists, this is one of the most important posts I will write all year. Earlier this week, Amber Horsburgh (one of my favorite music marketers) published an article claiming “marketing to folks who haven’t heard you are most profitable”. The article highlights why the music industry should focus their marketing efforts...

I turned 30 today. When I think about where my life is, there is only one word that comes to mind: gratitude. I am aware I won the lottery the day I was born into my amazing family. While we can’t control who our families are, we can always control who we spend our...

I always wondered why I get many replies via email, but no comments on the actual website… But now I know. Last week, a reader pointed out that comments were completely blocked by GoDaddy. When he tried to leave a comment, he hit a firewall and received an access denied screen. I wonder how...

Tracklib is the world’s first record store with songs for sampling. Sampling has been a part of so many of my favorite hit records – I love watching Kanye West sample videos. What better way to give a song a chance to succeed then by incorporating elements from a record that has already been...

I’m emailing way less these days, in favor of calls, and when necessary, in-person meetings. When you listen intently to another person, you can identify subtle cues in their voice not available via conversation over email. These cues are necessary to understanding your relationship and the status of a deal if you’re doing business...