9 Feet

Are you conscious your energy can be felt immediately as you walk into a room? Or even when you’re right outside it! We as human beings have a 9 foot aura, the magnetic field of energy our personality projects into our surroundings. Your aura is determined by the mental thoughts you vibrate into the...
Jake
Jake Udell
on February 16, 2019

Calamigos Ranch

Rachel and I won a trip on instagram to spend Valentine’s Day weekend at Calamigos Ranch 🙂 I’ve been working incredibly hard this year, burning the candle at both ends, while still keeping up with the balance of working out, eating well, and writing. Rachel is raising money for her second venture capital fund...
Jake
Jake Udell
on February 15, 2019

Viral YouTube Formats

Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you can develop original content that works”. The article has a simple structure for the eight formats of successful YouTube content series. In author Matt Gielen’s words: This will allow you to go...
Jake
Jake Udell
on February 13, 2019

Tool Tuesday: Snap Lens Creators

After writing about the immense impact of Lens Studio by Snap, I promised to share a curated list of pre-vetted lens creators ready to design lenses for your artists on Snap. With the extreme engagement from the Community Lens section, I can’t wait to see what Snap does next in music!
Jake
Jake Udell
on February 13, 2019

Power of the Ask

On Saturday, I wrote one of my favorite posts thus far this year about how the “squeaky wheel” gets the grease and how that concepts applies to getting things done as an artist or for an artist. Since then, two examples of how asking works entered my life I thought to share here: I...
Jake
Jake Udell
on February 12, 2019

Song Sunday: Make It Rain by HER

There were so many incredible performances to witness this weekend. HER performing her cover of Make It Rain on Thursday at the Spotify party had me in awe… Since it was a party vibe, to grab everybody’s attention with a slow song was a truly spectacular feat. Since I don’t have a video from...
Jake
Jake Udell
on February 10, 2019

The Squeaky Wheel

I’ve recently really enjoyed watching and speaking to independent artists like Cub Sport running their careers as if they have full teams behind them when they don’t have a label or even management. Other than the quality of the records or live show, there isn’t really anything I can think of more important for...
Jake
Jake Udell
on February 9, 2019

A Million Dollar Deal

An executive I respect very much last night told me the following: with the music industry growing so quickly, it’s become all about money… So much so that in his view nobody even knows how to talk about it. He went on to explain we see the massive deals getting written about in the...
Jake
Jake Udell
on February 8, 2019

Snap Lens Studio

I had to think twice before I wrote about this… Why? Because it’s so powerful… So powerful I had to think about whether to share it beyond the labels and managers already “in the know”. But then, I reminded myself why I write. I know this post will be mutually beneficial both to the music...
Jake
Jake Udell
on February 7, 2019

Grammy Events

There are more parties than any one person can possibly attend 🙂 Tonight, Bernie Cahill of ACTIVIST and my team at TH3RD BRAIN are hosting a small mixer. Tomorrow, I will be going to the Spotify Best New Artist Party. Friday / the Friends and Family event and Saturday / the CAA party. Sunday,...
Jake
Jake Udell
on February 6, 2019
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